Learn
Guides
Straight answers about AI sales, written for people evaluating it — not for search engines
The AI SDR category is loud, and almost every guide about it was written by someone selling one. We are selling one too. So these are written to be useful whether or not you buy from us — including the questions you should be asking us, and the places we score badly.
Start here
What is an AI SDR?A plain-English definition, inbound vs outbound, the four questions that separate good tools from bad, and what the category still cannot do.
How to evaluate AI SDR alternativesSeven vendor-neutral questions to take to any demo, with a scoring sheet — including where we score badly.
Buying decisions
AI SDR pricing comparedPer seat, per contact, per meeting or per unit of work — what each model incentivises, and the seven costs that never appear on a pricing page.
AI SDR vs human SDRThe role broken into seven jobs, with an honest verdict on each. AI wins four decisively and loses two decisively.
Running outbound properly
Cold email deliverability for AI-sent volumeSPF, DKIM and DMARC done properly, warmup curves that work, the AI-specific risks that burn domains, and how to recover from spam.
How buying-signal scoring actually worksWhat a signal is, where intent data really comes from, how a defensible score is built, and the one question that exposes an invented number.
UK GDPR and PECR: a cold outreach checklistWhat the rules actually require for B2B email, the corporate subscriber distinction, and the six things to have in place before you scale.
In progress
Coming next: writing a first line that earns a reply; ICP definition for founder-led teams; multi-threading a buying committee; and what to do when your reply rate collapses.
Or just see the product
An AI revenue operator that shows you the evidence behind every decision it makes.
Go to GTMHack